Naming, Identity And Brand Development, Publication Design,
Copywriting, Art Direction, Website Design, Advertising
Know Y is a collaborative social awareness project with the City of Mandurah. Yaburgurt (George Winjan) was an indigenous leader from Bindjareb Baalap (country) in and around Mandurah. He survived the Pinjarra Massacre as a child and became a renowned and inspiring figure of reconciliation in the region. Nude developed the concept, the Know Y call to action and the emotive chapter headings including "Know his people" and "His is Bindjareb country". The bold, minimal, contemporary design utilised historic images of Yaburgurt to visually capture the heart of the project.
+61 8 6142 1198
3/62 Fitzgerald Street,
Northbridge WA 6003