Somersault by Match
Naming, Identity and Brand Development, Publication Design,
Copywriting, Art Direction, Photography, Advertising
A younger (first-home buyer) target audience meant our writing for Somersault would only be loosely restricted, much like tracksuit pants. Central, pithy, emotive statements were interspersed with casual dialogue to create a conversation and a commentary on living within the confounds of a city:
"Not in the middle of nowhere, in the centre of somewhere. And then, somersaults."
+61 8 6142 1198
3/62 Fitzgerald Street,
Northbridge WA 6003