Mika by Match
Naming, Identity And Brand Development, Publication Design,
Copywriting, Art Direction, Website Design, Advertising
Mika is a residential development in the heart of South Beach that is contemporary and modern; one that offers the best of a coastal and urban lifestyle. Nude was engaged to name the project, and handle all aspects of its identity and brand development, design and campaign execution. The name Mika was created to suit the visually minimal yet striking presence of the architecturally designed building. This name then guided the brand and photography through a more emotive and approachable path, setting a friendly, interesting and enticing tone to the project. Nude provided the copywriting for the project and in this respect created a personality and a feeling that illustrated an aspirational lifestyle that was within reach. The project brochure caused a passing headache for the printer. Difficult to describe but as the marketing brochure ended, the book turned and without being drawn to its transition, the reader had begun a new book - the technical details and drawings for the development. In effect, the concept was to have both publications as one to create a seamless, natural connection between the marketing of the project, and the building and apartment specifications. The internal space for the MIKA marketing suite was also designed and created by Nude. On brand, it gave a sense of light and space to the project and the apartments.
+61 8 6142 1198
3/62 Fitzgerald Street,
Northbridge WA 6003