Identity and Brand Development, Publication Design, Website Design
Nude was engaged to develop the identity and brand of a company that, although a start up, was a next-generation offshoot from a hundred year old business. With a target market of primarily interior designers, we sought to create a timeless identity that reflected a design-sensibility and a prestige known only to established, multi-generation companies. The developed identity, inspired by sixties modernist design, is masculine, confident, strong, iconic, minimal and recognisable. Nude also designed the other brand touch points including the company’s annual letterpressed publication and responsive, interactive website.
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