Coconut Sugar by The Seventh Duchess
Identity and Brand Development, Packaging Design,
Coconut Sugar is the good sugar. Nude was engaged by The Seventh Duchess to design the packaging for this product. The brief was to align it with Apothecary but for the product to be sit independently as well. The brand utilised elements, including illustration, however the packaging size and material was different and enabled an immediate visual differentiation. The writing was free and fun: "Think about those coconut palms drenched in sun. Day after day soaking up the fresh ocean air in the foreground of distant, cinematic horizons."
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